Promote your Website

Our ongoing and popular Promote Your Website Programme is one to one search engine optimisation training aimed at small to medium businesses that have (or intend to set up) a website and are new to the opportunities that the internet offers.

The individual sessions will offer a �checklist� of the basic requirement for good website design and a general introduction to website promotion. This overview, over two three hour meetings, will help you become familiar with basic errors that websites have, the many routes to market that the internet offers and the opportunities that are at your fingertips to grow your business.

The programme will cover:

Step 1: Understanding the Web

• Overview of how the web works basic technologies such as HTML, XML & CSS for creating and styling web pages and the various Web Browsers etc.
• Content Management Systems and their importance
• Integration of third party components on websites such as galleries, video and audio players etc.
• Domain names (.ie or .com etc.) and hosting options (shared, dedicated, platform and pricing) and how they work together
• Social Networking, Blogging, Content Sharing etc. FaceBook, Twitter, LinkedIn, Bebo, YouTube, FlickR, ISSUU etc.
• Fighting spam using web forms, captcha, hiding email address etc
• Accepting payment online (PayPal etc.)

Step 2: Driving traffic to your website

• Practical examples of how to use blogging, social networking, email etc. for viral campaigns.
• How to use services like LinkedIn to create a business network
• Registration with key directories and websites e.g. DMOZ, Wikipedia, WaterfordBusiness.com, ping-o-matic etc.
• Search Engine Optimisation (SEO)
• Online Advertising
• Using the Google Keyword Tool to identify the most valuable search terms for your site
• Using Google webmaster tool for setting region and other key settings for your site
• Using Google analytics to generate reports on your hits in order to continuously improve a website�s performance

The 1-2-1 training costs €100 and is on a first come first served basis to apply please complete the Promoting Your Website Application Form and send it to Waterford City Enterprise Board for the attention of the CEO.